The Neuroscience of Films
One advertisement that sticks out to me is the "Happy Nappers" commercial from when I was a child. If you are unaware of what a Happy Napper is, it is a sleeping bag with an animal as the pillow. The sleeping bag can be rolled up into the pillow. When you roll up the sleeping bag, it is transformed into a stuffed animal that you can play with. This was so enticing to me because my family often went camping when I was little. I thought it would be cool to have a sleeping bag that I could sleep in, but also roll up and play with. I wanted a Happy Napper so badly when I was little. I would beg my mom to get me one every single time the commercial came on. It took around a whole year of begging before my mom finally caved and bought me one for Christmas.
The Happy Napper commercial used to come on during the breaks between the television shows that I would watch. I still remember this commercial to this day. The commercial showed children taking naps in the Happy Nappers and then it would show the children playing with the Happy Nappers. The children looked so happy in the commercial. They made it seem like it was the best thing that could ever be purchased. This made me want one even more. I now know that the commercial was intentionally trying to make me feel a certain way to persuade me to buy the product. The commercial also had a catchy tune to it that I can still recall to this day.
In the video "The Neuroscience of Films", from the Mad Over Videos event, Dr. Fahd Yazin discusses how neuroscience can be used to make videos better. He talks about neurocinematics which is how the human brain is affected by watching movies or videos. Neurocinematics is used when marketing a product in order to get consumers to purchase a product. In the video, Dr. Fahd Yazin talks about how there is a pattern that forms in our brains when we watch a video. This pattern stays in our brains for a long time if the video has a significant meaning to you. Since I wanted a Happy Napper so badly, the commercial is still engraved in my brain. I still can picture the whole commercial. The company that sells Happy Nappers was intentionally targeting my emotions to get me to purchase their product. The commercial showed people who were happy which in turn made me happy. It made me crave the emotions shown in the commercial. The limbic system is the part of the brian that is considered the emotion center of the brain. The part of our brain that is responsible for experiencing emotions is the amygdala. Since the commercial elicited an emotional response, in this case being happiness, it caused me to remember the commercial better. The hippocampus is a part of the limbic system that forms long term memories. Since the commercial brought me happiness, the hippocampus tied this emotion with the commercial and stored this memory long term. The catchy tune in the commercial is also easily remembered because it evokes emotions which then brings back the memory of the commercial.
Comments
Post a Comment